What You Want is What You'll Get

Blog article for Mall Culture during field trip: March 9 and 10, 2012

I will compare and contrast the two different malls in Calamba which literally stood side by side one another and see if there are explanations behind these differences.

Size of the Mall

SM Calamba: It is a huge mall! It's whole land are must be very big as it has a huge floor area and an even more vast parking lot. It has four floors. Tip to tip, we were able to walk by it for 20 minutes with our normal walking phase. This is because SM is already a very big company with a very familiar name. The owners assume the density of the mall visitors and made the whole land area to be suit the estimated count of visitors. Also, SM can easily afford the costs of building such a huge mall.

Waltermart Calamba: With two floors and a semi-circular mall area which I was able to explore in less than 20 minutes, I can say that this mall was particularly small.

Inside the Mall

SM Calamba: There were several escalators and elevators inside the mall. There were lounges and rest areas for its clients. There were salons and spas, hardwares, bookstores, boutiques, restaurants and food chains all over. It also housed a huge Supermarket and a nice Cinema. It even had several activity center where events take place.

Waltermart Calamba: There were a few escalators and stairs. The mall had a supermarket, a cinema, a bookstore, small stalls or booths for finger food, ukay-ukays and tiyangge-like technical centers for the gadgets. The Mcdonald's inside was noticeably old and not renovated yet. 

The People Inside

SM Calamba: There was a divergence of rich and poor. It was like a hot pot full of different ingredients. They had different purposes for visiting the mall. Everyone, from the young to the old, the woman and the man, the rich and the poor, visit SM Calamba.

Waltermart Calamba: Judging them from the clothes they wear, I believe that the people who shop in here are less financially advantaged than that of the people who shop in SM. 

It's nice to actually see that there are indeed differences of the two malls how had the same objectives but was able to target different classes of people. If you were to go to a mall, you will definitely know what you want to find in it. Know your preferences, understand the advantages and disadvantages if any, check the cash in your wallet and you are good to go! What you want to see is definitely what you will get.

♥ Reese Corpuz